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SMM, Social Media Marketing is a form of marketing on Internet that utilizes social networking websites as a marketing tool. The main goal of Social Media Marketing is to produce such content that users will share on their social network to increase the value of their brand. It helps in getting exposure and also broad the customer reaches. Social media marketing means the use of social media platforms and websites that will promote a product or service. Almost every social media platform has their own built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. These companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public.